An Honours Marketing Management Student, Writer, Singer and Aspiring Digital Marketer.
CV
Professional Summary
I am passionate about transforming strategic insights into impactful marketing solutions that drive real results. With a unique ability to blend analytical thinking with creative execution, I’m dedicated to developing innovative strategies that resonate with audiences and achieve brand objectives. My approach is rooted in a deep understanding of consumer behaviour, allowing me to craft data-driven and emotionally engaging campaigns.
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Recognised for my strong work ethic and unwavering commitment to excellence, I thrive in environments that challenge me to think critically and push boundaries. I am constantly seeking opportunities to grow and refine my skills, whether through formal education or hands-on experience. I believe continuous learning is essential in today’s ever-evolving marketing landscape.
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My interests extend across multiple disciplines, focusing on the dynamic intersection of beauty, fashion, and music with consumer behaviour and brand storytelling. I am fascinated by how these industries influence lifestyle trends and how brands can use storytelling to build meaningful connections with their audiences. Whether it’s through content creation, social media strategy, or integrated marketing campaigns, I aim to harmonise diverse marketing elements into cohesive and impactful solutions.
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As I continue to build my career in marketing, I am excited about the endless possibilities for innovation and creativity, and I am eager to contribute my passion, knowledge, and fresh perspective to the industry.
Skills
Content Strategy Writing Campaign Management Branding
Social Media IMC Hootsuite Creative Initiatives Canva
MS Office Suite Capcut AI Prompting Fundamental SEO
Work Experience
2024 February - December
TUTOR IN CONSUMER BEHAVIOUR - University of Pretoria
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Provided academic support to undergraduate students, focusing on consumer behaviour concepts and strategies.
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Social Media Content Creation for the Department of Marketing Management.
2023 December - Present
VOLUNTEER - Cansa & Women for Change
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Assisted in fundraising and community outreach for cancer awareness.
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Donation Capturing
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Basic Administrative Duties
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Actively engaged in initiatives promoting gender equality and
supporting survivors of gender-based violence.
2019 January - December
EXECUTIVE ASSISTANT - Citrea
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Managed daily office tasks and supported senior management
with client relations. -
Client Information Capturing
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Basic Accounting
Education
2024 - Present
University of Pretoria
BCom Honours in Marketing Management
2021 - 2023
University of Pretoria
BCom Marketing Management (Cum Laude)
Achievements
University: ​
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Cum Laude (2021-2023)
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Golden Key International Honour Society (2021-Present)
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Allan Gray Achievers (2024-2025)
Highschool:
​• District Award for Academic Excellence in English, Economics, and Business Studies (2019)
• Senior Council Member (Gr 12)
• Leadership Roles (Gr 8-11)
• Limpopo Provincial Hockey Team (Gr 8-11)
Additional
Certificates




